Currents is a strategic design practice for the energy transition
CURRENTS CONSULTING
Your place in the energy transition isn't guaranteed
Energy is at an inflection point and the direction you set now for your business is the one everything gets built on. We help you get it right while it's still soft enough to shape.Regulation is shifting, consumer behaviour is changing, technology is enabling new possibilities, business models are being questioned. The incumbents are optimising and scaling the first wave. But as the categories form, there's space to build entirely new brands and products that shape how people live with energy.
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mission
We're passionate about the positive impact of the energy transition. It goes mainstream when the impactful thing is also the thing people choose and pay for, and that's the only version of impact that changes anything at scale.We're equally excited about building category leaders and dominant brands. That balance, between purpose and commercial success, is where real change happens. Most still treat that as a trade-off, purpose or growth, and pick a side. The ones that will win choose both.
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WHAT WE DO
That's the call we help you make: we fuse strategy, product and brand into one position, clear enough to point every team at, inside and out. Then they build it. Our job is upstream, making sure the direction everyone's building toward is the right one.The category you're in is still forming, and you're about to commit real resources to a direction: the roadmap, the brand, the next raise. The hard part isn't just building it. It's knowing the direction underneath is right, and while the category's soft, that's still guesswork. Cheap to change now, expensive to unwind once everything's built on it. Get it a degree wrong and everyone downstream executes it, which only compounds the error.
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Meet The Currents
Nicolas Roope and Matthew Cockerill. Sixty years between us building brands, products and businesses where the rules are still being written, and helping set them.We've come together because energy is now at that moment, and we've each spent years working it from different sides. Nicolas from digital experience and brand, Matthew from product and hardware. The combination isn't accidental. We bring strategy, product and brand together into one clear direction, upfront, before you decide and your teams start building. We don't replace them. We make sure what they build is the right thing.
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Opening The Possibility space
When energy stops being infrastructure and becomes a category, different possibilities emerge. Home batteries designed as objects people want to live with, not hide away. Energy services that connect to how communities actually function, creating benefit and belonging instead of resentment. Data centres that genuinely engage neighbours and communities, turning extraction into partnership. Charging networks that feel like they belong in the places they inhabit. These aren't theoretical. They're the inflection points we're working with today.
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Is this for you?
We take on a small number of companies a year. The ones we do our best work with are past prototype and short of category dominance, Series B through scale-up, where the technology is proven but the position isn't set yet.Usually that's a founder-CEO, a CPO or CTO, or the product and brand lead who owns the category question day to day. Hardware-led product companies. Energy operators scaling beyond supply. Adjacent players, telcos especially, who see energy as their next move because they already own the customer and the connected home.It's not for everyone. If your category is settled and your team has the position handled, you don't need us. And if you want a deck to validate a direction you've already chosen, we're the wrong call. We're here to find the right one with you, not confirm it.
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How we work
We work as a project, then stay as long as it's useful. Most engagements start with a sprint to find the category opportunity and the direction worth committing to, or a deeper piece developing the full architecture of a new category position. Some move into ongoing advisory as you build, the two of us in the room for the decisions that matter while the category's still moving.You start where the problem is. You don't commit to more than the problem needs.
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What you leave with
A thesis. Where your category is heading, where you sit inside it, and what's true that your competitors haven't noticed yet.A set of moves. Product, proposition and brand, sequenced and specific, made visual where that helps.A direction your teams can build from. One position, clear enough to point everyone at, inside and out, so the work doesn't drift the moment the engagement ends.
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proof
We've done this before. Lighting, when the industry treated LED as a commodity swap. Mobile, while the rules were still being written. Solar, when it was still something only early adopters bought. Those three moments, up close.Nicolas has built these categories from the inside, as a founder. Through his startup Plumen he authored the LED-in-the-home category while the industry treated it as a commodity swap. With EE he helped shape a new mobile brand, positioned sharply while the rules were still being written. Today he advises startups like Windfall Energy, building batteries for renters.Matthew is the designer and strategist global brands bring in. He turned solar from a tech-shaped early-adopter offer into a proposition the early majority would actually buy at OVO, then shaped the direction of the smart home and grid with Samsung, Sky and Panasonic. He helped Fairphone design the world's first ethical, modular smartphone.Nicolas builds categories as a founder. Matthew helps the world's biggest brands find theirs. Energy is where those two paths meet.
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Contact
The category is being defined whether you shape it or not. If you'd rather shape it, we should talk.
Email us to explore working with Currents